Client
Amazon Music UK
Agency
Forward Slash
Year
2021 – Present
Services Provided
  • Branding
  • Content Creation
  • Design & Production
  • Event Reportage
Key Activations
  • +44 Album Season – Lady Leshurr, Shakka, Enny, Kojey Radical, and Young T & Bugsey
  • Ms Banks’ Christmas Single
  • +44 Twitch Parties – AJ Tracey, Central Cee, D-Block Europe, WSTRN, M Huncho and more

“Sound of the UK.”

– Amazon Music

Amazon Music UK‘s Black music arm +44 was launched in 2020. In 2021, we were asked to develop and execute a strategy for the socials of +44 and a complete visual rebrand.

As the lead designer on this project, I wanted the branding to feel strong and prominent in terms of colour and textures and be instantly recognisable. With this in mind, we redesigned the playlists, branding guidelines, out-of-home marketing and all content formats that sit on the +44 social channels. Some examples of these include billboards, Home Video, meme-creations, Aux Cord and more.