Shanaya Williams is an upcoming R&B artist based in the UK. Shanaya creates heartfelt, relatable music that explores the feelings of love and life experiences.
The brief for this project was to create the artwork and surrounding components (Spotify canvas & announcement post) as well as develop a content and promotional strategy to push the song.
“Gone” is Shanaya’s debut single and as of 14th January 2023, it has accumulated 7K+ streams on Spotify alone and has been added to multiple playlists across all streaming platforms, including Amazon Music’s ‘Brand New Music’ and ‘+44 R&B’ playlist.
